Week 7 Course Exercise: Feedback of the "feedback"

3 main type of study
- comparison
survey, focus group, A/B testing
- Attitude
desirability study, participatory design, context mapping, conjoint analysis, interview/focus group
- behaviour measuring
field study/site visit, prototype study, heuristic evaluation/ cognitive walkthrough, eye tracking, data mining/analytics

pick one that is most appropriate for the user test

Research and Answer statement
(covers in statement of delivery)

Exercise
Revisit your use-testing questions from the video prototype. or consider the ones for your next testing round.
- which are quantitative & which are qualitative
- do you fall into any of the traps outlined previously? how could you rephrase the questions?


My own users test is mainly using the qualitative research that most of my results came from the open questions to the users. E.g.
1. Do you understand the concept delivered in the video?
2. Is there any obvious errors within the game you just watched?
3. Do you find the gameplay interesting, if not, what’s the main reason that bores you?
4. Do you have any questions for the gameplay process?

These were some of the key questions asked to users after the user testing. One of the main problems of these questions is that this questions could be too wide for the users, so the result is that the answers from the users varies to different focus towards the game. This makes the summarisation of the answers quite difficult, because the user’s focus are very different. The suggestion is that some framing and leading questions should be given within the question.
Also, the lack of quantitative questions indeed make the loss of overall ideas or insight towards the concept. The next user testing should be involving the combination of qualitative and quantitative question of reaching more specific answers as well as a clear frame to the overall ideas.